LFA Strategy

The purpose of the National Game Strategy is to produce a strategic framework that sets out the key priorities, expenditure proposals and targets for the National Game over the next five years.The FA defines the National Game as all football played in England outside The FA Premier League and Football League, excluding national squads.

The strategy sets out our purpose, values, strategic goals, targets and strategies to achieve success.

There are four key goals:

  • Growth and Retention – increasing the number of players and addressing retention
  • Raising Standards and addressing abusive behaviour – creating a safe and positive environment 
  • Developing Better Players – focusing on improving the quality of the 5-11 age group 
  • Running the Game effectively – leading and governing the game

To do this successfully The FA recognises the following three key ‘enablers’ are critical: 

  • Workforce – recruiting and developing a highly skilled and diverse paid and volunteer workforce
  • Facilities – improving the quality and access of training and playing facilities 
  • Promotion – effective marketing, PR and communications