Joymo

Lancashire FA and Joymo Announce Exclusive Livestreaming Partnership

The three-year deal will commence in August

Lancashire FA and Joymo have today announced a multi-year agreement to provide exclusive live streaming services.

The three-year deal between Joymo - the leading live streaming solution for athletes, teams and sports at all levels - and one of England’s largest County FA’s will commence in August and cover live streams of all 19 of Lancashire FA’s County Cup competitions across senior and junior men’s and women’s football.

Joymo’s pioneering live video streaming platform enables athletes, teams and sports, at all levels of competition, to broadcast their own matches and events directly to fans. Content creators can charge supporters per game, competition or event or offer longer-term ‘season ticket’ passes, with revenues being channelled back directly to the content creators.

Joymo will work closely with the Lancashire FA to realise the organisation’s direct-to-fan streaming ambitions and make their competitions more accessible, with supporters now able to watch matches online, live or on demand.  

Through innovative technology - including a dedicated recording app, an over-the-top streaming platform and a 4K HD automatic action-tracking camera - Joymo enables content creators to livestream sport directly to fans, athletes, coaches, referees and scouts. Lancashire FA will record their games and use the Joymo Share app to stream directly to fans via the Joymo Arena streaming portal.   

Commenting on the partnership, David Chell, Head of Commercial and Operations at the Lancashire FA, said: “The whole team at the Lancashire FA is hugely excited by the opportunity that Joymo provides to us and teams across the county. We want to make our matches and competitions accessible to as many people as possible and Joymo provides a high-quality solution that is safe, simple to set-up and scalable. 

“For the upcoming season, we will be able to reach a wider number of grassroots football fans that can’t always attend events in person, giving supporters the flexibility to watch live or on demand across multiple devices. We will also be encouraging and supporting clubs and teams across the county to get set-up on the Joymo platform.

“Live streaming provides huge value to players, coaches and supporters and will help to increase engagement levels with teams and our organisation as we aim to deliver football for all. The highlight of our partnership is enabling our clubs and teams to share their games and training with family and friends that are unable to be present. The additional benefit is the opportunity to generate income.”

Mike Emery, CEO of Joymo, said: “To be working with one of the biggest County FAs in the country is a major step for Joymo and one that will resonate across the grassroots game. Lancashire FA has shown a real commitment to its local clubs and their supporters by choosing to broadcast their biggest competitions and we are thrilled to be powering their content. The FA, and its County FAs, take safeguarding extremely seriously, so this partnership is fantastic validation for the strength and security of the Joymo platform.” 

Joymo was founded in Norway in 2017 and soon after launched its remote broadcasting camera solution - the Joymo LiveCaster Pro. The third-generation model of the automated 4K HD camera was launched in early 2020 allowing federations, leagues and clubs to film or livestream games and/or training sessions in a safe, secure way. 

Joymo places safeguarding, secure data management and GDPR compliance at the heart of its product, removing the fear factor of streaming for grassroots and longtail sport. An integral part of its streaming platform is secure storage of all content and data in accordance with national privacy regulations and GDPR.

In March 2020, Joymo launched its live streaming solution: Joymo Arena. All video content generated through the Joymo app is processed by the streaming platform and optimised for the best viewer experience. 

In the last year, Joymo has successfully launched into the UK and Ireland and was recently shortlisted for the prestigious Sport Industry Awards in the ‘Cutting Edge’ category. The partnership with the Lancashire FA follows similar agreements with Basketball Ireland - to stream over 200 men and women's Superleague matches during the 2020/21 season - and the Welsh Sports Association.