Lancashire Football Association is pleased to announce the appointment of its new Chair of the Board of Directors. David Flory, CBE, currently Chair of NHS Lancashire and South Cumbria, officially begins his role today, 1 July, replacing Roger Haydock, following his 19 years’ service to football in Lancashire.

Lancashire FA CEO, Simon Gerrard, said: “We’re excited to welcome David to Lancashire FA and we look forward to working with him to realise our goals and capitalise on the many growth and investment opportunities for football in Lancashire. He brings with him great expertise leading organisations and has already demonstrated a clear ambition to support our journey as a modern, high-performance organisation.”

David Flory has 22 years of board level experience as Chief Executive and Executive Director of NHS organisations in England and healthcare organisations internationally, including six years working as Deputy Chief Executive-Director General in the Department of Health for England. David was awarded a CBE in the 2009 New Year’s Honours List.

On his appointment, David Flory said: “I am passionate about football. It has always been a big part of my life since childhood as a participant, a fan and a parent. Participation in sport has a positive impact on health, fitness and wellbeing. It teaches teamwork, leadership, social confidence and emotional resilience as well as skill development and personal growth.

“Organisations such as Lancashire Football Association must be well led and well governed in order to enjoy the confidence of the public and secure the engagement and involvement of multiple stakeholders. I am looking forward to working with the Board of Directors and the Executive Team to further build on the strong foundations in place to continue to make a difference across Lancashire’s football landscape.”

Non-Executive Director at Lancashire FA, Arshia Hashmi, added: “It is a pleasure to welcome David to Lancashire FA and he brings a wealth of experience which will complement our Board of Directors, Football Advisory Board, and Executive Team as we work together to deliver our vision. Football is a powerful tool to improve health and wellbeing outcomes and, creating an inclusive game without barriers, so all can access the positive impacts of the game, remains very much at the heart of all we do. I look forward to his support as we continue our journey to increase participation, bringing communities together, whilst also increasing our own representation across all communities and backgrounds in Lancashire.”

For further information please visit https://www.lancashirefa.com/about/board-of-directors