Ramadan and Grassroots Football

Lancashire Football Association hires Helen Summers as new Head of Marketing and Communications

Lancashire Football Association today announced the appointment of its new Head of Marketing and Communications.

Following a thorough recruitment process, Helen Summers joins the Lancashire FA team and will work closely with CEO Simon Gerrard, the Board, Senior Leadership Team and all colleagues to help transform the way Lancashire FA communicates its messages to a wide range of stakeholders.

Helen Summers head and shoulder shot

Helen arrives in Lancashire from Qatar, where she has been working as International Media Relations Senior Manager with the Supreme Committee for Delivery & Legacy of the FIFA World Cup Qatar 2022TM, the organisation working with FIFA to ensure the successful delivery of the first World Cup in the Arab World later this year.

Helen grew up in Pendle, studied in Blackburn and graduated from the University of Salford with a degree in Modern Languages. In her early career, Helen was a London-based TV Producer on several football shows and documentaries, before moving over into communication, marketing and media relations roles. Her career has seen her work at the highest level of domestic and world football, with UEFA, Chelsea Football Club, Portsmouth FC, Bolton Wanderers, Barclays and the Asian Football Confederation.

On Lancashire FA’s latest recruitment, CEO Simon Gerrard said: “We are really pleased to welcome Helen to Lancashire FA and look forward to benefiting from the experience and expertise she has gained in her impressive career to date. As we now emerge from the limitations of the Covid-19 pandemic, there are many opportunities for football to reach an even wider audience in Lancashire, and with Helen on board I am confident we can exceed and promote all our goals around governance, culture, innovation and growth to maximise our reinvestment back into the game.”

Helen added: “I am really excited at this opportunity to get back to my roots and support the Lancashire FA in its mission to grow and enhance the game in a region, where grassroots football is such an important part of many people’s lives. Over my 25 years working in the world of football, I have seen first-hand the power of the sport to make a difference. I am looking forward to getting out into communities to hear from our many stakeholders, to help shape the development of innovative new partnerships and campaigns and ensure football in Lancashire is truly a game for everyone."

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